Questions About Us
- What is the Clear Choices, Clean Water campaign?
- How and when did this campaign start?
- Who sponsors and pays for the Clear Choices, Clean Water campaign?
- How can I become a sponsor of Clear Choices, Clean Water?
- Will the Clear Choices, Clean Water campaign ever change to include more than the current four choices?
- What do people get for taking the Clear Choices, Clean Water pledges?
- Who can I talk to for more information on Clear Choices, Clean Water?
What is Clear Choices, Clean Water?
Clear Choices, Clean Water is a campaign to increase awareness about choices we make and the impact they have on our streams and lakes. Water quality friendly lawn care includes practices such as using phosphorus-free fertilizer, landscaping with native plants, managing yard and pet wastes, and properly maintaining septic systems. By educating individuals on these important actions and giving them the tools they need to make these essential changes in their own yards, we will empower them to do their part for water quality.
How and when did this campaign start?
The Tippecanoe Watershed Foundation (TWF), the Upper White River Watershed Alliance (UWRWA), and the IUPUI Center for Earth and Environmental Science (CEES) teamed up in 2010 to implement this unique strategy to increase awareness and knowledge about residential yard choices and their impacts on water quality in our watersheds. The focus began in Indiana but is spreading across the country. PS, if you aren’t sure what a watershed is, check out our pledge map to see the landscape boundaries that define the area of land that drains to each of our major Indiana streams – these areas/physical land boundaries are a stream’s ‘watershed’.
Who sponsors and pays for the Clear Choices, Clean Water campaign?
Clear Choices, Clean Water is supported by sponsorships from a variety of individuals, businesses, government agencies, and civic groups. Visit our Sponsors page to see who is supporting the program and how you can join us!
How can I become a sponsor of Clear Choices, Clean Water?
Download the sponsorship packet for additional information, and then please contact us! Your involvement will allow us to add more features to the site, expand the campaign topics/pledges, and create other collateral campaign materials (such as signs, leaflets, postcards, billboard artwork, door hangers, radio ads, etc.) for use in your community.
Will the Clear Choices, Clean Water campaign ever change to include more than the current four choices?
It might! We want Clear Choices, Clean Water to be a holistic campaign promoting simple, yet important actions that residents, businesses, and others can take to improve our water quality. As new water quality issues arise and change, and as our resources allow, we will continue to update and expand the Clear Choices, Clean Water campaign.
What do people get for taking Clear Choices, Clean Water pledges?
People get to feel good for making a difference! And after taking a Clear Choices, Clean Water pledge, they receive feedback about how much pollution they have prevented from entering our streams and lakes. They get to see their location on an interactive map – providing further confirmation that they are doing their part! They also get an easy, low-pressure way to encourage their friends, family, and neighbors to do their part by way of email invitations or Facebook and Twitter feeds.
Who can I talk to for more information on Clear Choices, Clean Water?
Jill Hoffmann
UWRWA
317-891-8820
Jill@clearchoicescleanwater.org
Lyn Crighton
Tippecanoe Watershed Foundation
574-834-3242
Lyn@clearchoicescleanwater.org
